What results can you get during storytelling in business? What can you learn?

Storytelling is important in business because it transforms complex ideas into compelling narratives that grab attention and convey messages clearly. It is a powerful tool for emotional engagement, making communications resonate more deeply with audiences.

Beyond mere communication, storytelling is a strategic tool that can influence decisions, drive change, and create a strong organizational culture. It differentiates brands in competitive markets and strengthens leadership by making visions vivid and relatable. Mastering storytelling equips professionals with a versatile skill set vital for success.

Training topics in storytelling workshop in Zurich:

Storytelling techniques to use in business
Storytelling structures to use in a business presentation
Storytelling archetypes to communicate with persuasion
Storytelling for different business scenarios
Elements of a good story
Designing your own story with hands-on use during meetings and presentations

Storytelling in business techniques training

The structure of a good speech
Elements of storytelling in the presentation
Rhetorical tools
The power of storytelling in business
Create unforgettable speeches
Powerful body language

Creating business presentations with stories

Storytelling of technical topics
How to adjust slides for non-experts
How to engage an audience
How to simplify complex topics
How to present financial data to non-financial folks
How to present technical data to a non-technical audience
How to present scientific data to a non-scientific audience

How to present science or technical topics with storytelling

Creating emotional resonance with an audience
Crafting your business story
Engaging an audience through storytelling
Ways of influencing the audience
Persuasive storytelling techniques in business
Do’s and Dont’s

Impactful presenting for leaders

Organizational matters

Public speaking training in Zurich and Switzerland

> Duration

I adapt the training to the needs of a given person or company. The recommended duration of the training is 2 days, 8 hours each. There is also the possibility of periodic, weekly classes or shortened 2 or 4-hour workshops in a narrow area. The client determines which areas are to be included in the training.

> Participants

Our public speaking workshops, available both in-person and online, are designed for groups of 1 to 12 participants. For larger groups, we can adopt a lecture-style format combined with breakout sessions for smaller group work. Please contact me directly to discuss custom arrangements.

> Formula

Public speaking training can be held:

> Price

The price includes:

Custom training design in English
Participation in the training sessions
Individual analysis of training needs
High-quality training materials
Tailored program development
Premium stationery set (notebook, folder, and pen) for every participant
Certificate of completion
Additional resources for self-study after the training

Request a custom quote tailored to your needs

Who am I?

I have a unique combination of experience and education in many disciplines that help me comprehensively prepare clients for speeches. I gained knowledge of business, sales, business etiquette, and the latest standards from the studies at the Warsaw School of Economics. Furthermore, I have extensive experience from working in a corporation and successfully running my own companies. In total, I gave more than 150 interviews on television, press, and radio, which reinforced in my mind the significance of self-confidence and self-presentation skills in front of a camera.

The second pillar is psychology and coaching. I’m a psychologist, a certified business trainer, and a PCC coach accredited by the International Coach Federation. I completed postgraduate studies in coaching, an advanced course in business coaching, and several dozen training courses in soft skills.

The third pillar is stage activity. I was performing in the Cuban musical. I studied the cello in the first-degree music school and later in the second-degree jazz vocal class. I have performed at countless concerts and festivals. For many years, I have worked to overcome the stage fright that kept me awake at night, and today, supported by my experience and knowledge, I can help other people overcome the same fear.

The fourth pillar of activity is TEDx. For 7 years, I have been preparing speakers for their unforgettable speeches and designing their preparation process. So far, I provided substantive support to over 50 speakers as a coach and Head of Speakers in TEDxZurich.

In 2021, I was chosen as one of the top 11 public-speaking coaches worldwide 2021, according to the Coach Foundation ranking.

Do You want to know more?

Write to me

What do my clients say about my public speaking training?

Konrad
CEO

“I highly recommend Magda for anyone looking to improve their public speaking skills. She has a remarkable ability to deliver information quickly and clearly, providing practical tips that are easy to implement. Her friendly attitude, constructive advice, and sense of humor create a supportive learning environment. I was amazed by how rapidly I learned and the substantial progress I achieved with her guidance. Whether you’re a beginner or looking to refine your skills, I highly recommend her for an enriching public speaking experience.”

Mona
Climate Security at NATO

“Magda is an excellent coach. She supported me greatly in strengthening my public speaking skills which are essential for my job.”

Adriana
Top 100 Digital Shaper

“I was fortunate to have Magda as my speaking coach and I wholeheartedly recommend her! She offers a wealth of practical tools and exercises. Magda fosters a warm, inviting atmosphere that instills confidence for practice, all the while subtly nudging you beyond your comfort zone to enhance your skills. You can tell that she genuinely cares and goes the extra mile in her coaching sessions. I wouldn’t hesitate to seek her guidance again in the future.”

Barna
Co-founder

“Magda is a fantastic teacher, highly competent with hands-on experience, and super nice to work with. Her training sessions are well-planned, with lots of useful info and hands-on activities. She’s all about practical learning, so you’ll be doing plenty of exercises during the sessions. If you practice what you learn, you’ll definitely see improvement from one session to the next. Her advice is easy to follow and can be applied right away in your daily communication. I definitely suggest her as a teacher if you want to get better at public speaking.”

Karolina
Project Manager

"I had the pleasure of participating in Magda’s “Public Speaking” training. The training was a combination of professionalism with a great atmosphere. The workshops were focused on practical aspects. Each participant had the opportunity to practice the presentation individually. Magda provided valuable feedback at every stage. It was definitely one of those training after which you think: “I want even more!” :)”

Mateusz
Digital Health Expert

“Magda helped me prepare for several speeches. We had 10 great meetings. After the whole process, my presentations and speeches sparkled, and I am more self-confident. I will definitely use Magda’s help in the future.”