Storytelling in business training

Currently, first available slots for group workshops are in the mid-June.

What results can you get during storytelling in business? What can you learn?

Storytelling is important in business because it transforms complex ideas into compelling narratives that grab attention and convey messages clearly. It is a powerful tool for emotional engagement, making communications resonate more deeply with audiences. Beyond mere communication, storytelling is a strategic tool that can influence decisions, drive change, and foster a strong organizational culture. It differentiates brands in competitive markets and strengthens leadership by making visions vivid and relatable. Mastering storytelling equips professionals with a versatile skill set vital for success in the dynamic landscape of modern business.

Training topics in storytelling in business workshop in Zurich:

Storytelling in business techniques training

  • Storytelling techniques to use in business
  • Storytelling structures to use in a business presentation
  • Storytelling archetypes to communicate with persuasion
  • Storytelling for different business scenarios
  • Elements of a good story
  • Designing your own story with hands-on use during meetings and presentations
How to prepare different types of presentations workshop training Zurich Basel Bern public speaking trainer Magda Kern

Creating business presentations with stories

  • The structure of a good speech
  • Elements of storytelling in the presentation
  • Rhetorical tools
  • The power of storytelling in business
  • Create unforgettable speeches
  • Powerful body language
storytelling techniques in presentations workshop training Zurich Basel Bern public speaking trainer Magda Kern business presentations training Switzerland

How to present science or technical topics with storytelling

  • Storytelling of technical topics
  • How to adjust slides for non-experts
  • How to engage an audience
  • How to simplify complex topics
  • How to present financial data to non-financial folks
  • How to present technical data to a non-technical audience
  • How to present scientific data to a non-scientific audience
How to present science or technical topics to non-expert audiences workshop training Zurich Basel Bern public speaking trainer Magda Kern business presentations training Switzerland

Impactful presenting for leaders

  • Creating emotional resonance with an audience
  • Crafting your business story
  • Engaging an audience through storytelling
  • Ways of influencing the audience
  • Persuasive storytelling techniques in business
  • Do’s and Dont’s
Effective and NVC communication workshop training Zurich Basel Bern public speaking trainer Magda Kern

Organizational matters - publish speaking training in Zurich and Switzerland


I adapt the training to the needs of a given person or company. The recommended duration of the training is 2 days, 8 hours each. There is also the possibility of periodic, weekly classes or shortened 2 or 4-hour workshops in a narrow area. The client determines which areas are to be included in the training.


The number of people who can take part in public speaking workshops on-site or online is 1 to 12. Due to the nature of the training, I do not conduct it in very large groups. When there are more participants, I can give a lecture on public speaking and self-presentation. In this matter, please contact me individually.


Public speaking training can take place:
-Stationary in a selected place in Switzerland
-Online in an interactive form


My main place of public speaking training is Zurich, but I can also commute to any city in Switzerland or abroad.


The price includes:

-Participation in the training
-Individual analysis of training needs
-Designing a dedicated program
-Certificate of participation

Ask for a quote for tailor-made training.

Magda Kern public speaking training Zurich Basel Zug Luzern Genova how to present public speaking trainer Switzerland

Magda Kern public speaking trainer in Zurich

I have a unique combination of experience and education in many disciplines that help me comprehensively prepare clients for speeches. I gained knowledge of business, sales, business etiquette, and the latest standards from the studies at the Warsaw School of Economics. Furthermore, I have extensive experience from working in a corporation and successfully running my own companies. In total, I gave more than 150 interviews on television, press, and radio, which reinforced in my mind the significance of self-confidence and self-presentation skills in front of a camera.

The second pillar is psychology and coaching. I’m a psychologist, a certified UW trainer, and a PCC coach accredited by the International Coach Federation. I completed postgraduate studies in coaching, an advanced course in business coaching, and several dozen training courses in soft skills.

The third pillar is stage activity. I was performing in the Cuban musical “Conoce mi Cuba.” I studied the cello in the first-degree music school and later in the second-degree jazz vocal class. I have performed at countless concerts and festivals. For many years, I have worked to overcome the stage fright that kept me awake at night, and today, supported by my experience and knowledge, I can help other people overcome the same fear.

The fourth pillar of activity is TEDxZurich, where I’m Head of Speakers. I prepare speakers for their unforgettable speeches and design their preparation process. So far, I provided substantive support to more than 30 speakers over 6 years. In 2021, I was chosen as one of the top 11 public-speaking coaches worldwide 2021, according to the Coach Foundation ranking.

Do you want to know more?

What do clients say about my workshops?

Kim (2)