Impactful communication. Persuasive presenting with impact

Currently, first available slots for group workshops are in the mid-June.

Why is learning impactful communication important?

Impactful communication is not just about conveying information. It’s about doing so in a way that resonates, influences, and remains memorable to your audience. Whether in professional settings, personal interactions, or public platforms, the ability to communicate effectively is a cornerstone of success. Mastering impactful communication in a business environment is crucial and trending as one of the most desired skills in the future.

  • Promotes Effective Leadership

Effective leaders know how to inspire and motivate their teams. Impactful communication skills enable leaders to articulate visions, set clear expectations, and foster a positive organizational culture.

  • Facilitates Better Workplace Relationships

Clear and empathetic communication helps avoid misunderstandings and conflicts, leading to a more harmonious and productive work environment.

  • Enhances Persuasiveness

Whether you’re selling a product, pitching an idea, or simply trying to convince someone of your point of view, being a compelling communicator increases your ability to persuade and influence others.

  • Boosts Career Opportunities

Professionals who can communicate effectively are often seen as more capable and confident, opening doors to leadership roles and career advancement.

  • Improves Problem-Solving Skills

Effective communication is key to problem-solving within teams. It ensures that all viewpoints are considered and that solutions are clearly understood and implemented.

Method of training in Zurich about persuasive and impactful communication

  • The training will use the original Public Speaking Wizard method, which is effective and brings excellent results.
  • A practical approach based on proven techniques, the latest trends in public speaking, and current scientific research.
  • During the training, we focus primarily on practice, not theory, thanks to which participants acquire knowledge better and leave with practiced skills.
  • The ©PSW method allows you to acquire knowledge and skills quickly and also provides clear guidelines on how to continue working independently.

Training topics in public speaking in Zurich about impactful communication and presenting with impact

Psychology of persuasive and impactful communication

  • The Psychology of First Impressions
  • Emotional Intelligence in Communication
  • Cognitive Biases in Communication
  • The Science of Persuasive Speaking
  • Ways of influencing the audience
  • Do’s and Dont’s

The rules of communication and presenting with impact and persuasion

  • Verbal communication
  • Nonverbal communication
  • Active listening techniques
  • NVC and giraffe and jackal communication
  • How to ask good questions
  • Mindful communication
  • Cultural influences on communication
  • Rules of communication during presentations
  • How to create a real bond with an interlocutor
Effective and NVC communication workshop training Zurich Basel Bern public speaking trainer Magda Kern

How to engage with an audience and people though impactful communication?

  • Storytelling techniques to communicate with impact
  • Storytelling structures to use in a business presentation
  • Storytelling archetypes to communicate with persuasion
  • Empathy in presentations
  • Building and maintaining rapport with an audience
  • Psychology of audience engagement
  • Engaging online audiences
How to prepare memorable multimedia presentation workshop training Zurich Basel Bern public speaking trainer Magda Kern business presentations training Switzerland

Creating impactful speeches and storytelling techniques training

  • The structure of a good speech
  • Elements of storytelling in the presentation
  • Rhetorical tools
  • Speak like TED speakers
  • Create unforgettable speeches
  • Powerful body language
storytelling techniques in presentations workshop training Zurich Basel Bern public speaking trainer Magda Kern business presentations training Switzerland

How to present for different audiences and types of presentations?

  • How to communicate precisely and professionally
  • Elevator pitch
  • Business presentations
  • Sales presentations
  • Private speeches
  • Keynote speech
  • Presentations for a small or large audience
  • Presentation in TED-style
Presenting skills and intonation

How to built a professional and impactful image as a presenter

  • Influence of outfit
  • How to build a good first impression
  • Building a personal brand
  • Social media presence
  • Defining your own style
  • Building the speaker’s authority
  • Stereotypes and cognitive errors
  • How to be perceived as a self-confident speaker
How to built a professional and self-confident image as a presenter workshop training Zurich Basel Bern public speaking trainer Magda Kern

Presenting skills and intonation workshop

  • How to eliminate the fillers from a speech
  • How to start and end a speech
  • Pace and dynamics
  • Planning the presentation time
  • Improvisation exercises
  • Stage movement
  • Phrasing
Presenting skills and intonation workshop training Zurich Basel Bern public speaking trainer Magda Kern

How to deal with tough situations during public speaking and difficult participants

  • Demanding participants
  • Tough situations
  • Unforeseen situations
  • Challenging questions
  • Status and power games
  • What to do when I forget the speech?
How to deal with tough situations during public speaking and difficult participants

Organizational matters - publish speaking training in Zurich and Switzerland


I adapt the training to the needs of a given person or company. The recommended duration is 1 or 2 days, 8 hours each. Shorter, 2 or 4-hour workshops in a narrow area are also possible. The client determines which areas are to be included in the training.


The number of people who can take part in public speaking workshops on-site or online is 1 to 12. Due to the nature of the training, I do not conduct it in very large groups. When there are more participants, I can give a lecture on public speaking and self-presentation. In this matter, please contact me individually.


Public speaking training can take place:
-Stationary in a selected place in Switzerland
-Online in an interactive form


My main place of public speaking training is Zurich, but I can also commute to any city in Switzerland, or abroad.


-Participation in the training
-Individual analysis of training needs
-Designing a dedicated program
-Certificate of participation

Magda Kern public speaking training Zurich Basel Zug Luzern Genova how to present public speaking trainer Switzerland

Magda Kern public speaking trainer in Zurich

I have a unique combination of experience and education in many disciplines that help me comprehensively prepare clients for speeches. I gained knowledge of business, sales, business etiquette, and the latest standards from the studies at the Warsaw School of Economics. Furthermore, I have extensive experience from working in a corporation and successfully running my own companies. In total, I gave more than 150 interviews on television, press, and radio, which reinforced in my mind the significance of self-confidence and self-presentation skills in front of a camera.

The second pillar is psychology and coaching. I’m a psychologist, a certified UW trainer, and a PCC coach accredited by the International Coach Federation. I completed postgraduate studies in coaching, an advanced course in business coaching, and several dozen training courses in soft skills.

The third pillar is stage activity. I was performing in the Cuban musical “Conoce mi Cuba.” I studied the cello in the first-degree music school and later in the second-degree jazz vocal class. I have performed at countless concerts and festivals. For many years, I have worked to overcome the stage fright that kept me awake at night, and today, supported by my experience and knowledge, I can help other people overcome the same fear.

The fourth pillar of activity is TEDxZurich, where I’m Head of Speakers. I prepare speakers for their unforgettable speeches and design their preparation process. So far, I provided substantive support to more than 30 speakers over 6 years. In 2021, I was chosen as one of the top 11 public-speaking coaches worldwide 2021, according to the Coach Foundation ranking.

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